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Data-Driven Hair Care
An algorithmic hair care management platform that improved hair health and knowledge
Skills: Wire-framing, SAAS Product Building, Pitching, Business Design, User Research, Low Code Development, Information Architecture
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📍 Austin, TX
Role: CEO/ Co-founder
Time: 2 years
THE PROBLEM
In 2021 I launched a haircare management platform
While we managed to maintain 100+ member in the first quarter of launch less than 25% had converted to paid members. This showed us we needed to pare back our features and focus on what was providing value to our users.
THE SOLUTION
We pivoted the solution to focus on community, personalized content, and hair tracking over product recommendations
We realized users wanted to be connected to other folks who were similar to them to gather inspiration. We sought to build a platform that could facilitate the seamless sharing and tracking of hair inspiration and routines. Think of a recipe card for your favorite hairstyle.
Who lead us here?
Why was this the solution?
What was the pivot process?
How did the final solution work?
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